Case Studies / RAYN Safety. Security.
Website Development
How Ballineen transformed RAYN's digital presence, and kept it growing.
Ireland's leading independent safety and security provider needed a website that matched their ambition, professional, fast, and capable of selling products and serving clients online. We built exactly that, and more.
142%
Increase in organic web traffic in the 6 months following launch
400+
Active client portal users accessing their service records and certifications online
3x
Growth in online shop revenue compared to the previous year
CLIENT
RAYN Safety & Security
SECTOR
Security Systems
LOCATION
Limerick, Ireland
SERVICES
Web, E-Commerce, SEO
LINKS
www.rayn.ie
What We Delivered
Four projects. One cohesive digital platform.
01
Full Website Redesign
A ground-up rebuild of the entire RAYN website on WordPress, designed to communicate the full breadth of their safety and security offering clearly and professionally, with a structure that works equally well for trade clients and end consumers.
- Full WordPress build from scratch
- Complete service and solution architecture
- Mobile-first, fast-loading design
- Industry and project case study sections
02
E-Commerce Shop
RAYN had never sold products online. We built a full WooCommerce shop allowing them to sell fire extinguishers, safety equipment and security products directly, opening an entirely new revenue channel that hadn't existed before.
- WooCommerce shop build and configuration
- Product catalogue and categorisation
- Secure payment processing integration
- Stock management and order workflows
03
Secure Client Portal
One of RAYN's most significant pain points was the volume of client requests for certificates, service records and compliance documentation. We built a secure client login area where clients can access all of this themselves, reducing admin burden significantly.
- Secure client login and authentication
- Certificate and documentation storage
- Service history and maintenance records
- Role-based access per client account
04
SEO & Traffic Growth
The new site was built with SEO as a core requirement, not an afterthought. Proper on-page structure, keyword-optimised service and industry pages, fast load times and clean technical foundations gave RAYN the platform to grow organic search traffic significantly.
- Full on-page SEO implementation
- Service and industry page optimisation
- Technical SEO and site speed
- Google Search Console setup and monitoring
Ready to get started?
We work with a small number of businesses at a time, so everyone gets our full attention.